chrismccale

C2HM3 provides organizations, departments, and individuals data / decision making assistance to form strategic plans, to understand how to better serve customers, or to know what students are gaining from their academic experiences.

Prior to the founding of C2HM3, Dr. McCale, a 17 year veteran of corporate marketing, developed significant experience teaching more than 5,000 students through more than 240 classes across 30 subject areas. Successfully brings a level of teaching ability, coupled with professional “real world” knowledge that undergraduate and graduate students enthusiastically respond to, appreciate, and benefit from. Research agenda stretches across nine subject areas, writing with 11 co-authors, generating more than 30 articles in varying stages of progress.

Specialties

Experiential education; marketing; integrated marketing communications; marketing management; services marketing; promotions; research; consumer behavior; corporate marketing; management/leadership.